A Review of Technology Related Services in Creating Value Proposition for LRT Operator

Journal of Advanced Research Design
Volume 64, No. 1, January 2020, Pages 1-8

Fazarizul Hashidi Muhamad Pauzi1,*, Mohd Yusof Md Daud1, Ahmad Yusri Mohamed1

1 Razak Faculty of Technology and Informatics, UTM Kuala Lumpur, Level 7, Razak Tower, Jalan Sultan Yahya Petra, 54100 Kuala Lumpur, Malaysia
*Corresponding author: fazarizul.hashidi@gmail.com

KEYWORDS

Light Rail Transit; Technology Services; Right of Way; Ancillary Revenue; Value Proposition

ABSTRACT

One of the main components in the business model canvas is a value proposition. To create an effective value proposition in the business model canvas can be the main challenges for businesses in emerging markets. A thorough review of value proposition theoretical concepts from the literature and how technology services influence the value proposition that contributes a beneficial impact to the LRT operator was discussed in this paper. This paper offers an important insight into the contribution of better understanding the role of technology-related services in the value proposition for ensuring the LRT operator can sustain and stay competitive in the current digital economy.

CITE THIS ARTICLE

MLA
Fazarizul Hashidi, Muhamad Pauzi, et al. “A Review of Technology Related Services in Creating Value Proposition for LRT Operator.” Journal of Advanced Research Design 64.1 (2020): 1-8.

APA
Fazarizul Hashidi, M. P., Mohd Yusof. M. D., & Ahmad Yusri, M.(2020). A Review of Technology Related Services in Creating Value Proposition for LRT Operator. Journal of Advanced Research Design, 64(1), 1-8.

Chicago
Fazarizul Hashidi Muhamad Pauzi, Mohd Yusof Md Daud and Ahmad Yusri Mohamed.”A Review of Technology Related Services in Creating Value Proposition for LRT Operator.” Journal of Advanced Research Design. 64, no. 1 (2020): 1-8.

Harvard
Fazarizul Hashidi, M.P., Mohd Yusof. M.D., and Ahmad Yusri, M., 2020. A Review of Technology Related Services in Creating Value Proposition for LRT Operator. Journal of Advanced Research Design 64(1), pp. 1-8.

Vancouver
Fazarizul Hashidi MP, Mohd Yusof MD, Ahmad Yusri M. A Review of Technology Related Services in Creating Value Proposition for LRT Operator. Journal of Advanced Research Design. 2020;64(1): 1-8.

REFERENCES

[1] Frow, Pennie, Janet R. McColl-Kennedy, Toni Hilton, Anthony Davidson, Adrian Payne, and Danilo Brozovic. “Value propositions: A service ecosystems perspective.” Marketing Theory 14, no. 3 (2014): 327-351.
[2] Bilgeri, Dominik, Veronika Brandt, Marco Lang, Jan Tesch, and Markus Weinberger. “The IoT business model builder.” A White Paper of the Bosch IoT Lab in collaboration with Bosch Software Innovations GmbH (2015).
[3] Ranjith, V. K. “Business models and competitive advantage.” Procedia Economics and Finance 37 (2016): 203-207.
[4] Osterwalder, Alexander, Yves Pigneur, Gregory Bernarda, and Alan Smith. Value proposition design: How to create products and services customers want. John Wiley & Sons, 2014.
[5] Joha, Anton, and Marijn Janssen. “Factors influencing the shaping of shared services business models: Balancing customization and standardization.” Strategic Outsourcing: An International Journal 7, no. 1 (2014): 47-65.
[6] Glova, Jozef, Tomáš Sabol, and Viliam Vajda. “Business models for the internet of things environment.” Procedia Economics and Finance 15 (2014): 1122-1129.
[7] Skålén, Per, Johanna Gummerus, Catharina Von Koskull, and Peter R. Magnusson. “Exploring value propositions and service innovation: a service-dominant logic study.” Journal of the Academy of Marketing Science 43, no. 2 (2015): 137-158.
[8] Payne, Adrian, Pennie Frow, and Andreas Eggert. “The customer value proposition: evolution, development, and application in marketing.” Journal of the Academy of Marketing Science 45, no. 4 (2017): 467-489.
[9] Covin, Jeffrey G., Robert P. Garrett Jr, Donald F. Kuratko, and Dean A. Shepherd. “Value proposition evolution and the performance of internal corporate ventures.” Journal of Business Venturing 30, no. 5 (2015): 749-774.
[10] Pokorná, Jitka, L. Pila?, T. Balcarová, and I. Sergeeva. “Value Proposition Canvas: Identification of Pains, Gains and Customer Jobs at Farmers’ Markets.” AGRIS on-line Papers in Economics and Informatics 7, no. 665-2016-45080 (2015): 123-130.
[11] Camacho, Tiago Dias, Marcus Foth, and Andry Rakotonirainy. “Pervasive technology and public transport: Opportunities beyond telematics.” IEEE Pervasive Computing 12, no. 1 (2012): 18-25.
[12] Ai, Bo, Ke Guan, Markus Rupp, Thomas Kurner, Xiang Cheng, Xue-Feng Yin, Qi Wang et al. “Future railway services-oriented mobile communications network.” IEEE Communications Magazine 53, no. 10 (2015): 78-85.
[13] Islam, Jamid Ul, and Zillur Rahman. “The transpiring journey of customer engagement research in marketing: A systematic review of the past decade.” Management Decision 54, no. 8 (2016): 2008-2034.
[14] Zhang, Tingting, Jay Kandampully, and Anil Bilgihan. “Motivations for customer engagement in online co-innovation communities (OCCs) a conceptual framework.” Journal of Hospitality and Tourism Technology 6, no. 3 (2015): 311-328.
[15] Fitzgerald, Michael, Nina Kruschwitz, Didier Bonnet, and Michael Welch. “Embracing digital technology: A new strategic imperative.” MIT sloan management review 55, no. 2 (2014): 1.
[16] Lee, Jun Cheol, Jung-Wan Hong, and Seok Kee Lee. “A Study on Business Model Consulting Framework for Technology Commercialization of ICT SMEs.” Indian Journal of Science and Technology 9 (2016): 26.
[17] Liu, Xi, Xi Fu Wang, and Xue Feng. “Study and Application of the IOT Technology in Railway.” In Advanced Materials Research, vol. 694, pp. 3329-3332. Trans Tech Publications, 2013.
[18] Dat, Pham Tien, Atsushi Kanno, Naokatsu Yamamoto, and Testuya Kawanishi. “WDM RoF-MMW and linearly located distributed antenna system for future high-speed railway communications.” IEEE Communications Magazine 53, no. 10 (2015): 86-94.
[19] Shi, Liang, and Xi Fu Wang. “Design of Railway Information Platform Based on the Internet of Things.” In Advanced Materials Research, vol. 694, pp. 3345-3348. Trans Tech Publications, 2013.
[20] Hara, Minako, Tomomi Nagao, Xiaoxi Zhang, Machiko Shinozuka, and Shinsuke Hannoe. “Sustainability indicators for information and communication technology solutions and services.” In 2016 Electronics Goes Green 2016+(EGG), pp. 1-5. IEEE, 2016.
[21] D. Kaltcheva, Velitchka, Anthony Patino, Michael V. Laric, Dennis A. Pitta, and Nicholas Imparato. “Customers’ relational models as determinants of customer engagement value.” Journal of Product & Brand Management 23, no. 1 (2014): 55-61.
[22] Walravens, Nils. “Validating a business model framework for smart city services: The case of fixmystreet.” In 2013 27th International Conference on Advanced Information Networking and Applications Workshops, pp. 1355-1360. IEEE, 2013.
[23] Al-Quzwini, Mahmoud M. “Design and Implementation of a Fiber to the Home FTTH Access Network based on GPON.” International Journal of Computer Applications 92, no. 6 (2014).
[24] Shuhailie, M. Mohamed Noor Noor, Mohd Salleh Azura, and Abdul Rahim Fahmi. “Malaysia’s communication content and infrastructure: The broadband demand’s forecast, strategies and policy implications.” In 16th International Conference on Advanced Communication Technology, pp. 244-248. IEEE, 2014.
[25] Salman, Ali, Er Ah Choy, Wan Amizah Wan Mahmud, and Roslina Abdul Latif. “Tracing the diffusion of internet in Malaysia: Then and now.” Asian Social Science 9, no. 6 (2013): 9.
[26] Zeng, Wenjuan, and Haibo Gao. “Optic fiber sensing IOT technology and application research.” Sensors & Transducers 180, no. 10 (2014): 16.
[27] MCMC, Industry Performance Report 2014. 2014, Malaysian Communications and Multimedia Commission: Malaysia.
[28] MCMC, Industries Performance Report 2017, C.t.f.d. transformation, Editor. 2018, Malaysian Communications and Multimedia Commission: Cyberjaya, Selangor.
[29] Palattella, Maria Rita, Mischa Dohler, Alfredo Grieco, Gianluca Rizzo, Johan Torsner, Thomas Engel, and Latif Ladid. “Internet of things in the 5G era: Enablers, architecture, and business models.” IEEE Journal on Selected Areas in Communications 34, no. 3 (2016): 510-527.
[30] Domingo, Albert, Marlies Van der Wee, Sofie Verbrugge, and Miquel Oliver. “Deployment strategies for FTTH networks and their impact on the business case: A comparison of case studies.” (2014).
[31] Tahon, Mathieu, Jan Van Ooteghem, Koen Casier, Sofie Verbrugge, Didier Colle, Mario Pickavet, and Piet Demeester. “Improving the FTTH business case–A joint telco-utility network rollout model.” Telecommunications Policy 38, no. 5-6 (2014): 426-437.
[32] Verbrugge, Sofie, Marlies Van der Wee, Jan Van Ooteghem, Jonathan Spruytte, and Koen Casier. “Optimized synergy in FTTH infrastructure deployment: Pragmatic as well as structural approaches.” In 2015 17th International Conference on Transparent Optical Networks (ICTON), pp. 1-4. IEEE, 2015.
[33] MTR, Announcement of audited results for the year ended 31 December 2015, M.C. Limited, Editor. 2016, MTR Corporation Limited: Hong Kong.