Gen-Z Effect: New Opportunities of Employee Collaboration and Knowledge Sharing on Service Innovation in Malaysia

Abstract

The influence of Gen Z, known as the first generation of true digital natives, is now radiating outward, with the search for truth at the center of its characteristic behavior and consumption patterns. Technology has given these young people an unprecedented degree of connectivity among themselves and with the rest of the population. That makes generational shifts more important and speeds up technological trends as well. This concept paper discusses on Gen-Z and the new opportunities of employee collaboration and knowledge sharing on service innovation among Gen-Z workforce. Based on the finding of the literature, a conceptual model has been developed with the intention to fill the gap on the topic of Gen-Z research. The proposed conceptual model may indicate some limitations in term of validity and applicability. The use of statistical method is suggested in order to broaden our findings on the future research.