Measuring The Responsiveness of Staffs in using an Organizations Electronic Internal Communication Channels

Authors

  • Syahrul Hezrin Mahmud Faculty of Business and Management, Universiti Teknologi MARA Cawangan Terengganu, Malaysia
  • Wan Dorishah Wan Abdul Manan Faculty of Business and Management, Universiti Teknologi MARA Cawangan Terengganu, Malaysia
  • Zawawi Ismail@ Abdul Wahab Faculty of Business and Management, Universiti Teknologi MARA Cawangan Terengganu, Malaysia

DOI:

https://doi.org/10.37934/arbms.28.1.614

Keywords:

Mobile apps, mobile applications, marketing technology acceptance model, internal communication

Abstract

The effectiveness and efficiency of communication is very crucial in ensuring the accomplishment of an organization’s goals. Communication channels play an important role in achieving these goals. The adaptation of the latest and appropriate technology will be of significant value to enhance the effectiveness of internal communication. Due to issues of internal communication efficacy, a preliminary study will be conducted in an organization to find major problems and opportunities. An adaptation of the new Marketing Technology Acceptance Model (MTAM) is used in order to understand and determine the effectiveness of electronic communication channels. This model is applied in developing a set of questionnaires where the questions are adapted or adopted from previous studies. Some of the questions are also customised to suit the requirements of the organization under the current study. There will be more than 80% of 265 respondents for this study. The findings will be used as bases in formulating and developing a mobile application for more effective internal communication within the organization. The findings of this research will also contribute towards the theory and practical refinement of MTAM and communication through mobile applications.

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Published

2022-11-28

How to Cite

Syahrul Hezrin Mahmud, Wan Dorishah Wan Abdul Manan, & Zawawi Ismail@ Abdul Wahab. (2022). Measuring The Responsiveness of Staffs in using an Organizations Electronic Internal Communication Channels. Journal of Advanced Research in Business and Management Studies, 28(1), 6–14. https://doi.org/10.37934/arbms.28.1.614
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Issue

Section

Business studies
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