Nguyen, Hoang Long, and Que Nhu Duong. “Analyzing the Influencers Affecting Gen Z Customer’ Purchasing Behaviour on E-Commerce and Cosmetics in Vietnam”. Journal of Advanced Research in Business and Management Studies 35, no. 1 (May 24, 2024): 26–43. Accessed January 20, 2026. https://www.akademiabaru.com/submit/index.php/arbms/article/view/5241.