A Study on the Feasibility of Producing Concentrated Cricket Protein Powder using Ultrasound-Assisted Extraction

Abstract

This research aims to examine the feasibility of extracting cricket protein and investigates the marketing factors influencing consumer decisions to purchase cricket protein products, utilizing a sample group of 303 respondents. The analysis, employing the Chi-square statistic (p < 0.05), identifies product features and distribution channels as the most influential factors affecting the purchasing decision. Nevertheless, the impact of product price on purchasing decisions varies depending on occupational status. Consequently, sales promotion strategies should be tailored according to gender, age, and income. Pearson's product moment correlation coefficient indicates a correlation between personal factors and marketing variables. From a technical perspective, the study suggests that cricket protein should be extracted using the ultrasound technique at a temperature of 35 degrees Celsius, with a solvent ratio of 1 N Sodium Hydroxide at an S/L (Solid to Liquid) ratio of 1:6, and an extraction time of 15 minutes, which yields an optimal extraction rate of 60%. Furthermore, the economic analysis reveals that with a daily production capacity of 100 kilograms, a project duration of 10 years, and an initial investment of 4,317,532 baht, the net present value of the project is 1,777,605 baht, resulting in an internal rate of return (IRR) of 26% —exceeding the minimum required rate of return of 15.05%. The project also boasts a benefit-to-cost ratio of 1.42 and achieves full capital recovery in just 5.08 years. Consequently, it is deduced that this project is a viable investment opportunity.