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Research Theme: Marketing

 

Improving Viral Marketing Campaign via Mobile Instant Messaging (MIM) Applications
Karimiyazdi R and Mokhber M
FULL PAPER
PRESENTATION SLIDE
Customer Satisfaction as Mediator between Price, Trust and Brand Loyalty: A Case Study from Malaysia
Arslan Umar, Rohaizat Bahrun and Inda Sukati
FULL PAPER
PRESENTATION SLIDE
Electronic Service Quality of Malaysia Airline Industries (Low Cost Carrier)
Muhammad Khairi Majid, Norhani Bakri and Mohd Shoki Md. Ariff
FULL PAPER
PRESENTATION SLIDE

 

All papers will be further reviewed for publication in one of the following journals;