Applying Concurrent Engineering Concepts in Video Production for Resource-Limited Settings: A Case Study

Abstract

The escalating importance of digital video content, particularly in areas like online learning, presents significant challenges in producing high-quality material efficiently, especially within resource-limited settings. Concurrent Engineering (CE), a systematic approach emphasising integrated, simultaneous design, offers a powerful model for improving efficiency and quality in product development. This study explores the potential application of Concurrent Engineering (CE) concepts in the video production process within such resource-constrained environments. Conducted as an exploratory case study, the research is based on real-world production data collected over seven years from 693 videos. The methodology involved embedding selected CE principles, such as performing tasks in parallel, ensuring early information exchange and verification before subsequent stages, fostering frequent communication and cross-functional collaboration, and strategically leveraging low-cost tools like mobile phones, free editing software, and cloud storage. This approach functions as a process improvement by aiming to streamline the workflow, reduce errors, minimize rework, and enhance overall efficiency and quality. The main findings, derived from the analysis of this extensive production data, demonstrate that applying these CE concepts led to significant reductions in production time. Furthermore, evaluation of output metrics, including viewer engagement and retention, indicates that videos facilitated by this CE approach tended to perform better, suggesting a positive contribution to the perceived quality and effectiveness of the content. This study provides foundational, real-world evidence for the practical effectiveness of applying CE principles in a non-traditional, resource-limited creative context, offering valuable insights for educational institutions and content creators facing similar production constraints.